Best E-mail Marketing Apps
by Angie Picardo
E-mail marketing has been a valuable tool as more and more people are communicating over the internet and has become the most popular form of communication in today’s world. Here are three that have been rated as the best apps for e-mail marketing that you can use en route to great success.
Constant Contact was established in 1998 and has grown into the most well-known name in e-mail marketing. There are some truly amazing templates that you can use to send out e-mails to potential clients. These templates are very professional and impressive. When a customer opens the e-mail, they will be amazed by how good it looks which shows that appearance is extremely important. Regular text e-mails are much more likely to get tossed into the junk pile, but not with Constant Contact.
The service offers a free trial and pricing starts at $15 per month for services. Constant Contact offers real-time reporting to let you know how successful your marketing has been. This will show clicks from the e-mail so you know exactly how much traffic you are getting from a given e-mail. You can use these results for future marketing strategies and you don’t need an e-mail list already established as Constant Contact will help you with that as well.
MailChimp is just a couple of years younger than Constant Contact since it was created in 2001, but has shown to be successful. Much like Constant Contact, there are templates that make creating a newsletter for your clients much simpler.
More than 4 billion e-mails are sent each year from MailChimp and they offer a huge variety of pricing plans, which is their biggest positive. You can send up to 12,000 e-mails per month to fewer than 2,000 subscribers for no cost at all. So if you are a small business, then MailChimp is definitely the way to go.
The range extends all the way up to $12,930 a month. It’s unlikely you will need that type of service as that price is for companies that are sending out over 3 million e-mails to customers with a maximum of 37 million in a given month. Hopefully your company can get to that point, but let’s not get ahead of ourselves.
Just like the other two on the list, Verticalresponse allows you to create your e-mail template and send it out quickly. It’s actually the easiest to use and you can create the perfect newsletter in just a few moments.
Verticalresponse offers webinars which will instruct you how to build a perfect strategy that will make sure your company grows at a great rate. It’s built more towards smaller companies and the pricing structure definitely signifies that.
Where MailChimp will send out e-mails to 2,000 subscribers for free, Verticalresponse has a charge of $28 a month. It loses out in that category, but the more e-mails you are sending out, the cheaper the cost will be per e-mail.
After reviewing these three, it’s hard to say which one is the best. It really depends on the size of your company and how much you want to spend on e-mail marketing, so check on all three as there are free trial services to find which is best for you personally.
Angie Picardo is a writer at Nerdwallet, a personal finance website that offers advice on topics ranging from apps that can leverage the success of your projects to better retirement planning.